where it began
Minus Eighteen started with one simple idea:
Ice cream makes everything better.
Our founder, Yasmina Rizk, has always believed in the magical power of a scoop of ice cream to turn any moment into a happy one. After years of creating artisan ice cream and sharing it with people around the world, she brought that passion to Dubai.
What began as a love for crafting delicious flavours has grown into a brand dedicated to spreading smiles, one scoop at a time.
Because at Minus Eighteen, we don’t just make ice cream.
We make happy moments.
"I used to buy ice cream because I believed it had a superpower the ability to make anyone happy, even when they were angry. That simple joy is what inspired me to create Minus Eighteen" - Yasmina, Founder of M18
REVIEWS
"I had such a great experience at Minus Eighteen with my family. The ice cream is incredibly smooth, full of flavour, and you can really taste the quality of the ingredients. Everything feels thoughtfully made and beautifully presented. It’s the kind of place you keep coming back to when you want a little treat."
"I discovered Minus Eighteen through friends and now it’s become one of my favourite dessert spots in Dubai. The flavours are creative, the ice cream texture is perfect, and the whole place has such a fun and welcoming vibe. You can tell a lot of care goes into everything they make."
"First time visiting and I absolutely loved it. I had seen the ice cream all over TikTok and decided to try it for myself and it definitely lived up to the hype. The flavours are unique, the presentation is beautiful, and the ice cream is seriously delicious."
"Minus Eighteen is easily one of the best ice cream spots in Dubai. The quality is amazing, the staff are super friendly, and the flavours are both classic and creative. It’s the perfect place to go when you're craving something sweet or just want a little moment of happiness."
