Explore our selection of M18 favourites, from classic ice cream flavours to playful frozen treats made for sharing, gifting or simply enjoying whenever the craving hits. Discover something for every mood, moment and sweet tooth.
Bring M18 to your next event, venue or business. From catering for gatherings and celebrations to wholesale partnerships with cafés, restaurants and hotels, our team can create a sweet solution tailored to your needs.
Yasmina Rizk has always believed that ice cream has a special way of bringing people together. That belief — paired with a love for sweets and a focus on quality ingredients — became the foundation of Minus Eighteen. What started as a small idea in Dubai has since grown into a much-loved dessert brand, with two retail locations and a growing presence across catering, e-commerce and hospitality. Through it all, the goal has stayed simple: create great ice cream, keep innovating and give people more reasons to enjoy the moment.
